Madefire Reinvents Comics For The iPad, Signs Up True Ventures And Watchmen Artist Dave Gibbons

Comic books have made a pretty smooth transition onto the iPad ? in fact, the Comixology app has become my preferred method of reading new issues. But the founders of a startup called Madefire are trying to push things further. They want to create comics designed specifically for tablets, rather than simply converting content that was created for print. You can get a taste of the Madefire experience in the video below. To me, using the app feels like someone took a regular comic, then jazzed it up with animation, music, and sound effects ? yet you can still see the comic book at the heart of the experience. The company calls the titles "motion books", a name that's reminiscent of motion comics, another attempt to bring comics into the digital world. However, founder Ben Wolstenholme says there's a big difference:

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